Product Design
for Leap

Overview

I worked with All the time and O/M to develop the product strategy, UX, and UI for Leap — an intelligent career platform. We designed the MVP for iOS, web, and mobile web.

The goal was to match users with the right jobs and mentors based on their passions, strengths, and preferences. We worked hard to clarify the brand’s voice and vision, and helped create a useful tool for career development.

In Feb. 2019, Leap was acquired by Facebook.

Defining the product

We ran workshops with stakeholders to discuss:

What we knew for sure, and what we expected. For example, we listed out all of the reasons why students will be attracted to this product
Brand values and personality to determine what Leap's voice should be
Emotions that users might experience while using the app
and a lot more! We also looked at inspiration and competition at this stage

Challenges

In order for Leap to be effective, the user had to create a (mostly) complete profile as soon as they signed up. The signup & profile creation flow was quite long and had the potential to be overwhelming to a new user. Our fear was that we would lose the user's interest at the beginning of the process because the experience felt like too much work.
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Through a ton of iteration, we made the experience as concise and painless as possible. We wanted the user to feel a sense of progress as they filled in their information.

There were lots of screens for signup & profile creation, so I'll only show a few key ones below:

A meaningful profile

A rich, visual profile was something we really focused on. The goal was to form a more complete view of the user's strengths, goals, and interests in order to present them as an appealing candidate to competitive tech companies.

The core experience

The user would receive a match from Leap (in card form), and could save matches they were interested in. They could then pick their favorite matches, which would sometimes lead to a 'guaranteed interview'.

My contributions

I was involved in many stages of this project:

Kick-off, strategy workshops, and weekly check-ins
Information architecture
Wireframes
Flows, both static & InVision prototypes
Applying our visual design across all screens
Iteration and analysis

Early wireframes

What I learned

Getting involved from the very beginning of the process and working with stakeholders to figure out the voice was a valuable experience for me.

I learned how to ask the right questions, recognize users' potential emotions at certain times, and design in a certain way to alleviate any negative emotions.

All of these approaches and exercises enabled us to design a user-centered product from the ground up, and I'm grateful for the opportunity!

Product Designfor Leap